Directing has always been about translating a feeling into moving image. What AI changes is the speed of iteration, the scope of what's achievable, and the economics of storytelling. I use AI across the full production pipeline — from concept to post — as a precision tool, not a shortcut. The result is work that moves faster, costs less, and doesn't compromise on the visual standard my clients expect.

Use Cases

Concept Development & Storyboarding

Before a single light is set, I use AI to develop full visual concepts — mood, color grading direction, talent positioning, environment — giving clients a concrete visual reference to align on before production begins.Pre-Visualization (Previz) 

Full scene previz using AI-generated frames — camera angles, blocking, lighting setups, atmosphere. Production teams align faster, shoot days run tighter.Motion & Social Content at Scale 

From hero film to 20 derivatives for paid social — AI enables me to generate format variations, localized versions, and platform-specific edits without proportionally scaling costs.Hybrid Productions 

I combine live-action footage with AI-generated elements — environments, crowd simulation, product animations — to create production value that would otherwise require VFX houses and significantly larger budgets.


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Sebastian Kortmann