I use AI as a production layer — not a replacement for craft, but an extension of it. What used to require a full crew, a travel budget, and weeks of pre-production can now be prototyped, iterated, and sometimes fully executed with a fraction of the resources. The visual DNA stays the same: high-end lighting, considered composition, intentional color. AI just removes the ceiling on what's possible.

Use Cases

Campaign Prototyping 

Before a single light is set, I use AI to develop full visual concepts — mood, color grading direction, talent positioning, environment — giving clients a concrete visual reference to align on before production begins.Virtual Location 

Scouting I generate photorealistic environments based on real reference material: architecture, texture, light conditions. This allows me to pitch and pre-visualize locations globally without a single flight.Talent & Casting

Visualization AI-generated stand-ins let me demonstrate how specific talent types, skin tones, outfits, and posing directions will work within a campaign aesthetic — before casting is locked.Product Integration & Retouching 

From placing products in scene-accurate environments to generating variation shots for e-commerce and D2C campaigns — faster, cleaner, and fully art-directed.


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Sebastian Kortmann